works

Packaging

A sleek, upscale packaging concept crafted to reflect the premium quality of RICH cat treats

Project Overview:

RICH is a high-end cat treat brand that needed packaging to match its luxurious positioning. The goal was to create a sleek, modern design that appealed to premium pet owners while conveying indulgence, quality, and feline elegance. From color palette to typography, every element was thoughtfully chosen to reflect sophistication and stand out on shelves in the pet care market.

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Objectives:

Create a premium, shelf-ready packaging design that reflects the luxurious nature of the RICH brand.

Appeal to high-end pet owners through elegant visual cues and minimalist aesthetics.

Differentiate RICH from mainstream competitors by emphasizing sophistication and exclusivity in the packaging.

Scope of Work:

The project involved developing a complete premium packaging concept for RICH, a luxury cat treat brand. This included:

• Packaging Design: Conceptualization and execution of primary and secondary packaging that reflects the brand's upscale identity.
• Visual Direction: Selection of color palette, typography, and visual elements that communicate sophistication and indulgence.
• Mockups & Presentation: Creation of high-quality product mockups for portfolio presentation and client showcasing.

This project showcases how thoughtful design can elevate a product, turning everyday treats into a luxury experience for both cats and their owners. RICH stands as a testament to the power of premium packaging in building a compelling brand presence.